Wednesday, October 2, 2013

Persuasion and the Power of Story.

Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful–more memorable, more impactful, and more personal–than statistics alone.  This short film captures the persuasive power of storytelling.


I've long believed in the power of stories.  Stories convey meaning.  And meaning trumps information.  


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