Alexa, mark my words, literally. Voice Assistants will set new expectations for how customers want to interact with brands, hardware, shopping sites and apps. Then again, I saw this coming back in 2013 when I coined the expression #HandsFreeWeb in describing the future of web-enabled houses! Now that Apple has announced HomePod, we will likely see an epic battle with Amazon Echo and Google Home for leadership in interactive voice. Amazon Echo has become a surprise hit, putting Amazon well ahead of Google to lead the race toward applying natural human language to search and perform tasks. In a race to catch up, Google Home also uses AI to understand what users are saying and respond conversationally. Going forward, I can see a day when typing into a keyboard, whether a phone, tablet or PC, will be viewed as time consuming and old fashioned.