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Showing posts from January, 2020

Fear and loathing in Las Vegas - CES 2020

We live in a world in which culture moves at the speed of technology. Each big advancement – the internet, search, mobile, wifi – has liberated us from what had been holding us back. CES offers marketers a time to sift through the noise and find the signals pointing to how people are feeling and how behavior may change in the near future. So how are we feeling? Well, it appears we’re more than a tad mistrustful. The optimism of tech is being overshadowed by its darker side – an increasingly complex algorithm that divides and perpetuates bias; social platforms that allow falsehoods to pose as truth; screens that foster an aversion to making actual human contact. We don't need to attend CES to know this.  What I did take away from CES is that our mistrust extends beyond tech to the world around us. Ironically, we're turning to tech to protect us from the ills we sense in society. The home and health categories, in particular, conveyed interesting signa