The IAB’s Mixx conference in New York was extremely well organized and featured a diverse roster of speakers, including Chrysler CMO Deborah Meyer, eBay CMO Michael Linton, CBS President Les Moonves, TV host Charlie Rose, BBDO chief Andrew Robertson, digital media author Clay Shirsky and Heroes executive producer and creator Tim Kring. Although the event didn't break new ground, it did illuminate several themes that brand marketing professionals would be wise to embrace. Here’s my take-away: Stop the debate over brand vs. interactive. Interactive marketing is, in fact, our most powerful brand building strategy. More and more marketers intuitively understand this. The question then is why we’re not yet using this medium to its full potential. One reason is that too many people in advertising define "brand" through the narrow lens of a product’s TV or print campaign. Consumers build brand impressions through a complex mix of first-hand experiences, peer opinions and
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