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Showing posts from February, 2021

The Future of Marketing is Human.

--> A while back I visited the Museum of Failure in Los Angeles. Seriously, this is a real thing–– a pop-up museum showcasing decades of really bad marketing ideas. My personal favorite? Gerber Singles––meals in a jar targeted at young adults who didn’t have time to cook. And as we know, nothing says your life sucks more than eating dinner in a jar…from a baby food brand. This experience jolted me into thinking about how marketers, no matter how well-intentioned, can become better equipped to embrace change and avoid being showcased in the Museum of Failure. We’re living in a period of unprecedented change. Massive demographic shifts. Shifting cultural norms. Media fragmentation. New technologies. The power of data. Low barriers to entry. New business models disrupting the status quo.  Change is simply the new normal. The marketers that succeed will be those that quickly adapt, developing the skills to rapidly test, learn and iterate. Being open to cha