I haven’t owned a pair of New Balance shoes since the ‘90s. They were my starter “premium” sneakers. Over time I traded up to “real” running shoes. First Brooks; now Asics. New Balance was relegated to a distant, dated, and dusty folder in my consideration set. I recently re-experienced New Balance, by accident, when I stayed at a Westin and took advantage of the hotel’s Workout Gear Lending Program, in which they lend guests fresh, clean workout gear if you forget to pack right. I was pleasantly surprised. They looked and felt great. New Balance had rediscovered its design and performance mojo. Later that same week I was out for a run when a guy blew by me (not hard to do) wearing a snazzy pair of electric blue running shoes. Sure enough, he was wearing New Balance. I doubt I would have registered the brand name if not for my experience at the Westin. A few days later I noticed an ad for New Balance while flipping through Wired. I'm quite sure that
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