I recently was flipping through Automobile Magazine and came across an article about the new Range Rover Velar. It's stunning. Hadn’t heard of it before seeing that article. Today, the Velar was in my Facebook newsfeed. Remembering the article, I clicked into the content to see a 360-degree view.
The insight: Awareness leading directly to engagement, without the help of any mass advertising. Planning earned media in sync with paid media can be a strong integration. Earned media adds third-party credibility.
#HowAdvertisingWorks
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...