Tuesday, August 15, 2017

#HowAdvertisingWorks (on me) – Range Rover Velar

I recently was flipping through Automobile Magazine and came across an article about the new Range Rover Velar. It's stunning. Hadn’t heard of it before seeing that article. Today, the Velar was in my Facebook newsfeed. Remembering the article, I clicked into the content to see a 360-degree view. The insight: Awareness leading directly to engagement, without the help of any mass advertising. Planning earned media in sync with paid media can be a strong integration. Earned media adds third-party credibility.

#HowAdvertisingWorks

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