Marketing's new normal.
Today I had the opportunity to be the guest speaker at Chapman University's Internet Communications class. Cory O'Connor, the Assistant Professor who extended the invitation, knows a thing or two about shaping strong brands, having been Sr. VP for the Disney Channel.
My goal was to outline a few themes that have bounced around this blog, particularly that marketing communications professionals should embrace marketing's new normal by eschewing tired distinctions between "online" and "offline", "traditional" vs "nontraditional", as well as my favorite old school term – "new media." Further to my crusade to simplify planning by stamping out jargon, brand pyramids and Venn Diagrams, I also outlined my simple belief that what is true in life is true in marketing – i.e., they way in which we form personal relationships mirror how we form brand relationships.
Subscribe to:
Posts (Atom)
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
-
I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
-
I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...