From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief. Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
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How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t...
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