First of all, I work in a profession that sits at the intersection of business and everything – technology, art, pop culture, entertainment, societal trends, media. How can you not love that? I get to solve business problems that help companies grow. I try to never forget why we do what we do. I get to live each week as a commercial anthropologist. The inspirations I need are constantly swirling around me, whether I'm on Facebook witnessing nascent online memes, seeing a new special effect in a movie, learning about new technologies in Wired, scanning relevant business trends in the Wall Street Journal, or walking through the grocery store and watching how people shop (creepy, I know). I get to have weeks like the one I just had – one that reminds me that I actually have multiple careers: I work in fashion (reviewing fashion trends for Charming Charlie); spirits (digging for insights for SKYY on why women love flavored vodkas); fine jewelry (working with teams to def
Visit www.rehumanizebrands.com – The intersection of business and human behavior.