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Showing posts from August, 2018


Earlier in my career I was part of the team at Ogilvy that helped American Express create its first-ever campaign targeting women.  The platform was simple: show self-fulfilled women as independent and positive role models using the American Express Card to live a more interesting life.  Soon after, the number of female applicants doubled.  The campaign was even featured in a documentary that aired on PBS showing best practices in marketing to women.  (The oddest part of the documentary experience was having to recreate the creative presentation.   We all said really smart things the second time around.) Fast forward to today, a time when women make or influence around 85% of purchases, yet often do not identify at all with the women they see in advertising.  Worse than perpetuating a marketing problem, we're unconsciously perpetuating a cultural problem in the media. Studies show that unconscious bias is formed as early as five years old, as this #RedrawTheBalance video il