What if we re-imagined marketing as a way to serve customers? What if we designed it as a way to provide real-time value and utility to customers?
Our SXSW panel at explored these issues and more. Marketing as a service harnesses Big Data to provide more meaningful and helpful experiences for customers. It is a principle born of the belief that the dynamics of customer loyalty have fundamentally changed. Loyalty can no longer be solely defined by customers staying loyal to a brand. Because the internet provides us with unlimited choice, the tables have turned – brands must now demonstrate their loyalty to customers by serving them.
The power of design in a connected world.
Michele Silvestri, who leads Team Detroit's global design practice, along with fellow designer Christine Jones, led one of our more popular panels at South by Southwest, discussing how design can help brands become more elastic and integrated in a hyper connected world.
The evolution of storytelling: brands as broadcasters.
This is the keynote address from Team Detroit's panel discussions at SXSW, given by Toby Barlow, our Chief Creative Officer. We are hard wired to understand stories. Stories convey meaning. They help us understand ourselves and our world. And while the nature of storytelling keeps changing as media platforms evolve, the principles of great stories are timeless.
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How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t...
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As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...