Tuesday, April 22, 2014

Marketing as a service.

What if we re-imagined marketing as a way to serve customers?  What if we designed it as a way to provide real-time value and utility to customers?

Our SXSW panel at explored these issues and more.  Marketing as a service harnesses Big Data to provide more meaningful and helpful experiences for customers.  It is a principle born of the belief that the dynamics of customer loyalty have fundamentally changed.  Loyalty can no longer be solely defined by customers staying loyal to a brand.  Because the internet provides us with unlimited choice, the tables have turned – brands must now demonstrate their loyalty to customers by serving them.

Monday, April 21, 2014

The power of design in a connected world.

Michele Silvestri, who leads Team Detroit's global design practice, along with fellow designer Christine Jones, led one of our more popular panels at South by Southwest, discussing how design can help brands become more elastic and integrated in a hyper connected world.

Friday, April 11, 2014

The evolution of storytelling: brands as broadcasters.

This is the keynote address from Team Detroit's panel discussions at SXSW, given by Toby Barlow, our Chief Creative Officer.  We are hard wired to understand stories.  Stories convey meaning.  They help us understand ourselves and our world.  And while the nature of storytelling keeps changing as media platforms evolve, the principles of great stories are timeless.