When I started reading Marc Ruxin's HuffPo piece entitled "The New Creative Department" I was prepared to feel dissatisfied over not having reached yet another moving goal post that defines a next gen advertising agency. Marc posits that what marketers need in today's media and cultural landscape is "a creative team that can manufacture content in an age where news feeds, social games, Pandora, daily deals, photo sharing, on demand or time-shifted video competes with live television, magazines, movies and radio." I agree. And I'm also proud to say that Barrie D'Rozario Murphy is doing this every day for its clients. When we stand up to give our credentials presentation here's what we show: Mobile games to promote United's Travel Options. (Check them out on iTunes, they've been played nine million times and counting.) Station Domination take-over to help Dell connect with hard to reach IT decision makers in D.C. Social media
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