Skip to main content


Showing posts from December, 2010

More consumers are phoning it in.

I've posted frequently about the huge role that mobile will play in engaging customers and continue to hold the view that mobile is not an advertising medium; rather, it is best viewed as a customer service app or as an opt-in response device. Yesterday's report in the WSJ documents the rapid increase in the number of consumers using smart phones not only for comparison shopping, but also to make the purchase.  We're heading to Wal-Mart to shop, then, while standing in the aisle, buying the product for less on Amazon.  According to the article, "on the Friday after Thanksgiving a year ago, consumers using mobile devices accounted for just 0.1% of visits to retail websites...this Black Friday, they accounted for 5.6%."  Essentially, mobile phones have transformed Wal-mart's, Target's and Best Buy's stores into one massive showroom for Amazon.  I believe a brick and mortar retailer's best response is to reimagine their stores, more as custome