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Showing posts from January, 2022

Dare to be wrong!

--> Those who work with me know one of my favorite exhortations:   Dare to be wrong!   Take more chances; be more curious; be the catalyst that helps the team find a better idea. Waiting for the perfect solution is a sure-fire way to become road kill.   But my exhortation flies into the headwinds of a culture that prizes perfection.   Management gurus exhort us to pursue excellence, to move from good to great.  Even social media demands that we always project the most perfect version of our lives. My goal for the upcoming year is to spend more time celebrating “better” instead of “perfect.” I thought about this recently after speaking to a group of college students who are considering a career in marketing communications.  One student sent me a follow up note asking this question: “Has there ever been a time where you had to execute a project that didn’t turn out as successful as you had imagined? If so, how were you able to bounce back from that?” P