Unlike other generational names, Gen Z conveys little insight into the characteristics of this cohort. Boomers aptly described the population boom that follwed WWII. Gen X drew its name from the cohort's embrace of extreme sports, music and culture. And the term Millennials came about for obvious reasons.
Gen Z will have an enormous impact on the U.S., both from a social and an economic standpoint – they deserve a better name:
- Gen Tech, because they draw inspiration from technology, not just the internet.
- Inclusives, describing their multicultural and co-creative nature.
- Makers, tapping into their desire to build and create, not just watch and share.
Regardless what we call them, we should first get to know them. This presentation from Sparks & Honey is a great starting point.