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Showing posts from February, 2013

The second screen revolution.

Today Twitter announced that it bought Bluefin Labs , a software company that analyzes online conversations about television programming.  Here's why. A decade ago pundits predicted that the battle for Interactive TV would be won by whichever company owned the set top box.  Perhaps a Cable TV company, or Microsoft's Xbox. This didn't turn out to be true.  Like most bad predictions, we based our view of the future on what we knew in the moment.  We didn't know what we didn't know.  For example, in 2003 we did not know about Smartphones, Tablets and WiFi enabled homes.  These three technologies have since conspired to bring about a new form of interactive television – second screen viewing . Americans are increasingly watching TV while interacting with the content via a mobile device – aka, the second screen.  We share our opinions about what we're watching on TV on Twitter and Facebook.  We quickly research information about the product we just saw ad