Progressive Insurance is running (testing?) TV spots that are Shazam enabled. When I saw the spot the other day I was excited and jealous at the same time.
I love Shazam – it's a very cool music app. Last weekend, after tagging "Pumped Up Kicks," I found myself wondering why Shazam hadn't yet positioned itself as a QR code for TV. TV audio is just like a music track – it's all about ones and zeros. When I later saw the spot I realized I wasn't alone in pondering this question.
Using Shazam to tag the Progressive spot downloads content from Flo, a link to get a quote, a Flo-isms app, etc. Is Progressive the best test case of Shazam? Not sure, but I applaud them for testing it. It would certainly be good for a brand that needs deeper demonstrations or explanations – e.g., cars, computers, financial services, etc.