Progressive Insurance is running (testing?) TV spots that are Shazam enabled. When I saw the spot the other day I was excited and jealous at the same time.
I love Shazam – it's a very cool music app. Last weekend, after tagging "Pumped Up Kicks," I found myself wondering why Shazam hadn't yet positioned itself as a QR code for TV. TV audio is just like a music track – it's all about ones and zeros. When I later saw the spot I realized I wasn't alone in pondering this question.
Using Shazam to tag the Progressive spot downloads content from Flo, a link to get a quote, a Flo-isms app, etc. Is Progressive the best test case of Shazam? Not sure, but I applaud them for testing it. It would certainly be good for a brand that needs deeper demonstrations or explanations – e.g., cars, computers, financial services, etc.
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t...
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As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...