Sunday, August 13, 2017

#HowAdvertisingWorks (on me).


I’ve decided to note and document the ways in which marketing communications influences me. Some of these insights may seem simple. And in a way, that's the point.

We overthink advertising in boardrooms. We put the weight of the entire campaign on the shoulders of a single piece of content, forgetting how elements work together, and how triggers work in the customer's mind.

Stay tuned. Would enjoy hearing examples from others.  

#HowAdvertisingWorks

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