#HowAdvertisingWorks (on me).
I’ve decided to note and document the ways in which marketing communications influences me. Some of these insights may seem simple. And in a way, that's the point.
We overthink advertising in boardrooms. We put the weight of the entire campaign on the shoulders of a single piece of content, forgetting how elements work together, and how triggers work in the customer's mind.
Stay tuned. Would enjoy hearing examples from others.
#HowAdvertisingWorks
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t... -
As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...