WikiBranding: Native Advertising 101

I found this primer on native advertising – aka, content marketing – to be very helpful.

About me.

I'm a strategic marketing leader with a track record of success, from co-founding a successful start-up to leadership roles at global agencies; B2B and B2C marketing; brand and retail. My experience spans a range of customer and market dynamics, including retail, technology, automotive, healthcare, travel and CPG, having collaborated with marketers such as Ford, Toyota, Dell, Applied Materials, The Coca-Cola Company, P&G, Sony, Best Buy, Mattel, United Airlines, Hilton, Aetna Healthcare, UnitedHealth Group and Medtronic. I’m human centered, data driven and relentlessly curious. My priority each day is to inspire teams to be fearless in pursuit of new ideas that drive growth. I pay it forward as a lecturer at the University of California Irvine, Merage School of Business.

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Tuesday, October 22, 2013

Native Advertising 101

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