
Sony owns movie and music companies and also markets the hardware on which to enjoy movies and music, not to mention videogames. I can still recall the difficulty in getting Sony Music to come to the table with Sony Walkman (remember Walkman?). These silos where invisible to most until Apple launched iPod and iTunes, a perfect combination of hardware and content. Game. Set. Match.
That's why I was very excited to hear last week's announcement that Sony Pictures will offer

This test, if successful, has major implications for how movies will be distributed in the future and may do to video distribution what iTunes did to music distribution.
But I'm equally interested in the implications for the Sony brand. I think we're about to see the brand rediscover its mojo.
1 comment:
Great insight David and I remember it well. I think the it's going to be critical to success to get back their core values which have somehow gotten lost among the thousands of Sony execs looking for that next great acquisition.
At one point, Sony was a shining beacon of quality and innovation with a slight air of exclusivity. Today, they are everything to everyone.
Will the behemoth Sony be able to connect with a millennial generation bent on having it their way?
If you think about Darwin's theory, "...not the strongest... nor the most intelligent that will survive...It's the one most adaptable to change..." Can they keep up in the new marketplace?
Post a Comment