Wednesday, May 21, 2008

Something a little more important than brands

Several items collided in my head today and made me think how desperately we need to solve our country's energy crisis.

Our clients at United are grappling with the impact of oil at $133 a barrel.  My colleagues in the auto business are grappling with the impact of gas spiraling well over $4 a gallon.  And our clients at Applied Materials, who are now deeply involved in applying nanotechnology to help make generating solar energy more affordable, are grappling with the massive capex bets their customers need to make in order to effectively scale solar into a viable solution.

Solving our dependence on oil is not just an economic imperative, it is increasingly a national security imperative.

We need a serious and concerted effort that joins government and business behind a noble and important goal -- energy independence.  In 1962 President Kennedy rallied the country to go to the moon, and in so doing created a space program that went well beyond putting a man on the moon -- it served as a catalyst for many parts of our society including science, engineering, medicine, computers and education.  Hell, we even got Tang out of the deal.

What if we did the same for clean-tech.  A forceful call to action for government, businesses and universities to invest and collaborate around a single goal -- a safer, more economical, more secure and cleaner country.  

What are we waiting for?


PURE Studios said...

"What are we waiting for?"...regrettably, my guess is $10 per gallon.

I'm with you...

Anonymous said...

unfortunately capitalism is not entirely rationale and even more pitiful is our apathy as vote wielding citizens.

all it would take is for every american to take a stand.

Dave Daily said...

I think Gore reads your blog. He even stole your man on the moon reference.

Will this be your first recession rodeo?

In a previous article I referenced Mark Twain’s quote, “history doesn’t repeat itself, but it often rhymes.”    If true, then this is a poem...