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Don't let this happen to your brand.

Very funny video from The Onion depicting a Blockbuster as a living museum for tourists curious to learn how people used to rent videos in the old days.

Blockbuster used to be cool.  But that was before VoD, Netflix and iTunes.

How easy it is for an innovator to become yesterday's news -- or today's punch line.  This is why I firmly believe in the need for brands to innovate in good times and in recessionary times.