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Democracy rules

I heard about this website the other day and believe this might finally be a way to return an element of democracy to the democratic election process. is soliciting videotaped questions from voters around the country. We the people will vote on the top 10 questions we want our politicians to address. Candidates in the upcoming presidential race will be invited to give their response to each question.

I love this idea. It will enable us to sort out and prioritize the truly important issues (and not the fluff they debate in D.C.) and give us a way to compare and contrast candidates.

It makes me wonder if this could be applied to brand marketing. What if Ford invited the buying public to vote on the design they would like to see the company build? Auto design is so secretive for no apparent reason. If a competitor caught wind of the design Ford was going to build it would take them two years to ramp up and do a similar version. I'd love to see one of the car companies take design to the people and let democracy rule.