Medtronic selects BD'M
Medtronic has selected BD'M to help tell is corporate story, and what a story it is. From two guys in a garage in 1955, the first pacemaker, to a $16 billion leader in medical technology. And what's rare about them is their culture – they haven't changed a single word in their mission statement since it was written in 1960, and every employee can recite it by heart. You don't usually that in companies of this size.
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t...
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As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...