Thursday, March 27, 2014

The audience has an audience.

Here's the video of my speech to the 4As conference last week.

Marketers must remain relevant at a time in which consumers are themselves the broadcasters, sharing content with their own audience via social, mobile and online channels.  By adopting a brand syndication model, with the persuasive power of video's sight, sound and motion at its core, marketers can authentically join the conversation.

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