Several months ago I attended the Future of Storytelling Conference (#FoST) and helped lead some workshops on "Brands as Broadcasters" and "The Empathetic Corporation." Great experience.
Yesterday I participated in a follow up conversation held via Google Hangout where a few of us explored these themes more deeply as part of an ongoing effort to harness the power of storytelling, both its timeless principles, and also the new non-linear forms of storytelling.