The second edition of Ford’s annual publication on micro trends,
Looking Further with Ford, examines the drivers of change and the complex
response of consumers worldwide. This collection of 10 micro trends reflects
our view of the attitudes that will alter consumer dynamics across the globe in
2014 and beyond.
Compiled and curated by Sheryl Connelly, who leads Global Consumer Trends and Futuring at Ford Motor Company, it also includes contributions from WPP's Global Team Ford.