This time of the year always brings a surfeit of predictions and prognostications. Having said that, I do believe this Adweek story does a good job pointing us toward the larger events on the interactive marketing horizon.
I continue to believe that the future of interactive is inextricably linked to the future of mobile. Two themes in the Adweek story, should they fully materialize, have the potential unlock mobile's true marketing value: "second screen" viewing and mobile payments.
And while thinking about the future of mobile, check out this demonstration of Blippar, a platform that may make QR codes seem quaint in due time.