Tuesday, April 10, 2012

Lands' End chooses BD'M.

The best way to celebrate our five year anniversary is by adding a dream client to our roster.  We're thrilled to have been selected by Lands' End after a heavily contested review against some of the country's best shops.

The creative opportunities are boundless, particularly since the company was launched by a former advertising copywriter (see, ad folk can grow up and get a real job!) and cherishes storytelling and wit as part of its brand voice.  (By the way, I'm not putting the Lands' End apostrophe in the wrong place – it was born as a typo in the very first catalog and became part of the company's lore).

This latest victory helps mark our five year anniversary with continued momentum, adding to recent wins from Wagner, Dell and Medtronic.

Five years ago this month we launched BD'M as the agency creating the beautifully distinctive Rhapsody in Blue campaign for United Airlines.  Today, BD'M is a multi-faceted agency:

  • We work across a diverse range of categories, including technology (Dell, Medtronic), DIY home improvement (Wagner), lifestyle (Del Webb) and now fashion (Lands' End).  
  • We are creatively diverse.  In addition to creating award-winning print and TV for our clients, BD'M is deeply immersed in app development (Medtronic), mobile and interactive (Dell), events and promotions (Del Webb). 
  • Lastly, through our alliance with Tag: Worldwide, we are also geographically diverse, with teams in Shanghai, Delhi and London serving our two global assignments with Dell (Public Sector and Large Enterprise).

Not bad for our grown-up, start-up.

1 comment:

Jay said...

Congrats on the great account win