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Social TV: second-screen viewing

Since my recent post on how the Super Bowl mainstreamed Social TV, I read the announcement that Turner Entertainment is creating companion apps to enable second-screen viewing for its hit shows like Conan and Big Bang Theory.

These apps will use audio-fingerprint technology, similar to Shazam, to offer viewers deeper content and offers that correspond with the action in the program.  The trend toward second-screen viewing recognizes that TV viewers are increasingly watching TV with the remote in one hand and the smart phone or tablet in the other.

The dream of interactive TV is alive and well.  However, unlike the early prognostications that viewers would interact with the TV screen through their set top box, the interaction is likely to take place through the ever present smart phone.