Our world just got more colorful with the news that Wagner Spraytech has chosen BD'M as it agency of record for its full line of power paint sprayers and power rollers. The assignment spans all channels, from print to online to in-store, and all points in between.
I've long enjoyed working on DIY-targeted assignments because these consumers are extremely engaged and open to new ideas. It was easy to measure the entire agency's passion for this assignment by our willingness to finally allow a splash of color on the pristine white walls of BD'M. (An agency with "no walls" finally paints its walls. Ironic.)
This year is shaping up to be one of momentum and diversification for BD'M. In addition to Wagner, BD'M has won two global AOR assignments from Dell (Public Sector, followed by Large Enterprise), a corporate branding assignment for Medtronic, and global AOR responsibilities for Chamilia jewelry.