Wednesday, March 23, 2011
Medtronic selects BD'M
Beyond its commitment to innovation, what strikes me as special about Medtronic is its culture – they haven't changed a single word in their mission statement since it was penned in 1960 by the founder, and every employee can recite it by heart. You don't usually find that in companies of this size. (I'm a student of corporate cultures. It brings out the wannabe anthropologist in me, because great cultures tend to be tribal in nature, unified by shared legend, lore, symbols and rituals.)
In January, Dell enlisted BD'M as its global agency of record for its Public Sector business unit, followed shortly by Chamilia. The momentum feels good.