Today Bissell announced it has chosen BD'M to handle the launch of an exciting and important new brand. Everyone at the agency who worked on the pitch was so taken by the culture and people and Bissell. And the new product is definitely going to make a statement. We're looking forward to a very good partnership.
So far 2010 is shaping up to be a year of quiet momentum at the agency. In addition to winning this assignment from Bissell, earlier in the year Pulte Group named BD'M as AOR for its Del Webb brand; UnitedHealth Group enlisted us to lead a brand positioning and identity project; and, along with our partners at United Airlines, we just won an EFFIE for our Travel Options campaign.
The people at BD'M have given their all and more this year, and it's beginning to pay off. Let's hope the Great Recession is finally giving way to the Great Recovery!