Can Cadillac lead again?
A while back I was interviewed for a piece on how Cadillac can regain its cool factor. The new spots from BBH are visually stunning and a step in the right direction. But the line "The Mark of Leadership" leaves me wondering how Cadillac intends to lead. Leadership in performance? Leadership in design? Leadership in technology?
If the answer is "yes" to all three, that is wishful thinking because it is not singleminded. Cadillac's identity is so fuzzy that it requires nothing short of a laser-like focus on one theme. In the piece I wrote I suggested technology, which by the way is a singleminded platform that can be used to support a range of messages, including safety, performance and even design.
How the Handover Begins
Today’s New York Times features an article that pulls back the curtain on how the AI handover is getting underway, how Google, Meta, X, et a...
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I don't know who authored this quote, but I found it in this video of a presentation Yves Behar gave at TED about the need for design t...
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As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed ...
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I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...