Sunday, January 24, 2010

The power of a big brand idea.

All of us at BD'M are very proud of our new work for Compellent.

Compellent is one of the country's fastest growing network storage companies.  Their "secret sauce" is a unique technology that is extremely dynamic, scalable and efficient.  The company enlisted BD'M in 2009 to dissect the brand and develop a new plaftform to help fuel Compellent's next phase of growth.

The result?  "Fluid Data", a big brand idea that marries the essential truth of Compellent's technology with a clear point of view on what the future of data storage should be.

This brand video is the tip of the iceberg.  There's more cool stuff in the pipeline.  Stay tuned, because the future is fluid.

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