The O'Toole Award is a top industry honor for overall creative excellence across a range of clients and media platforms. The small agency award specifically recognizes this accomplishment among agencies of less than 100 people. BBDO won the honor for best large agency, and Bartle Bogle Hegarty was selected as the best midsize agency.
Bob, Stuart and I are thrilled. We owe a tremendous debt of gratitude to the people who work at BD'M, as well as to our clients.
The people at our shop all left good jobs at good agencies to run off and join the circus with the three of us. And the blue chip clients who enlisted us -- such as United Airlines, Best Buy, Applied Materials, Compellent -- all took a leap of faith in hiring a new agency. We will never stop working hard to reward the faith everyone has shown.
We will also never stop being cheeky and having fun, as evidenced by the advertisement we ran in yesterday's New York Times. The response has been fantastic. I think it touched a pent-up desire by many in our business to have some fun, have a point of view and be a bit provocative.
But as we've said in interviews, the ad is in good fun. We're simply jealous of those big agencies!