Tuesday, June 30, 2009

Lion hunting.

The team at Barrie D'Rozario Murphy is thrilled to be one of only two U.S. agencies to win a Gold Lion award for film at last week's International Advertising Festival in Cannes.

BD'M was hired by the Chambers Hotel in Minneapolis to draw more guests into its bar, linger a bit longer, and, of course, run up higher tabs to boost the luxury hotel's revenue.

The result was a faux surveillance video that led guests to believe they were privy to live security shots around the hotel. We included shots of actual guestroom interiors interspersed with a variety of staged scenes - a nun praying to a man in a chicken costume, an alien in the hallway to a blow-up doll on a bed. The video, designed to complement the Chambers' collection of original contemporary art, helped deliver a double-digit increase in traffic to the bar.

It's an exciting example of the role and effectiveness of nontraditional media in solving business challenges.

To watch a excerpt, visit bdm.net, and click on brand experiences/chambers.

3 comments:

Allison Pankow said...

Congratulations! Nice work :)

Allison Pankow said...

Congratulations! Nice work :)

Anonymous said...

Great Job! Way to Go!