The team at Barrie D'Rozario Murphy is thrilled to be one of only two U.S. agencies to win a Gold Lion award for film at last week's International Advertising Festival in Cannes.
BD'M was hired by the Chambers Hotel in Minneapolis to draw more guests into its bar, linger a bit longer, and, of course, run up higher tabs to boost the luxury hotel's revenue.
The result was a faux surveillance video that led guests to believe they were privy to live security shots around the hotel. We included shots of actual guestroom interiors interspersed with a variety of staged scenes - a nun praying to a man in a chicken costume, an alien in the hallway to a blow-up doll on a bed. The video, designed to complement the Chambers' collection of original contemporary art, helped deliver a double-digit increase in traffic to the bar.
It's an exciting example of the role and effectiveness of nontraditional media in solving business challenges.
To watch a excerpt, visit bdm.net, and click on brand experiences/chambers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxlMxy_1woipKh9_XqDp7liA1NG6GuLiFryzNl8hLqaEC2CmsbsQqUpXVZ9ZBcRx6Z9qYRboNb_HmPdGB-uFDNKRYssG2e2P2aSbi5dxLAe7NCNFRs6WQ3CkS1mXvC7SP_ynLEy4A0EJkx/s200/Picture+1.png)
The result was a faux surveillance video that led guests to believe they were privy to live security shots around the hotel. We included shots of actual guestroom interiors interspersed with a variety of staged scenes - a nun praying to a man in a chicken costume, an alien in the hallway to a blow-up doll on a bed. The video, designed to complement the Chambers' collection of original contemporary art, helped deliver a double-digit increase in traffic to the bar.
It's an exciting example of the role and effectiveness of nontraditional media in solving business challenges.
To watch a excerpt, visit bdm.net, and click on brand experiences/chambers.