Monday, February 2, 2009

Lucky idea.

iPhone apps are proving to be some of the most innovative marketing programs around. The latest to catch my eye is from Lucky, the Conde Nast magazine.

For those who don’t know Lucky, it's basically a fashion catalog posing as editorial. Lucky is for young women who like to shop, which gives it a potential subscriber base of a zillion. ;)

The Lucky app allows users to search for a specific designer hand bag (or shoe or dress or…) and use the phone’s GPS function to pinpoint the closest store that is selling it. Lucky’s call center will also contact the store and have the item set aside, sending a confirming text message to the user. Best of all, this is all free.

If this app is as good as it sounds, I think Lucky could have charged a buck or two for the download. But it sounds as if Conde Nast’s real play is to use this tool to drive magazine advertising revenue, both as an added-value lure for advertisers and as a research tool to demonstrate audience engagement.

I hope it works. Magazine publishers need to show a bit more innovation across the board.

2 comments:

randy said...

The content you have provided is pretty interesting and useful and I will surely take note of the point you have made in the blog.

Today I was browsing the Internet for information on some additional means of promoting my website apart from online promotion which I have been doing. I then came across Web Windows and found that this was the most ideal solution to complement my online marketing strategy. I bought my newspaper ad space here as it has got a readership of millions and what could be a better opportunity than this to get a national coverage at half the cost of the rate card.

I thought this information might be useful for anyone looking for solutions to get more traffic to their website at affordable rates.

Anonymous said...

Lucky is heading in the right direction. It really
demonstrates an understanding of the limited free time of busy consumers. It has many talented young people behind it.