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Hard lesson for Tropicana. But smart response.

I'm clearly not the only one who questioned Tropicana's new packaging.

The NY Times reports the brand is bowing to public pressure and bringing back the iconic image of the straw stuck in the orange.

When I started this blog, I coined the term "wikibranding" to capture this very phenomenon -- i.e., brands are increasingly defined and communicated by customers, not by the manufacturer.  Rock on tweeters!