The Giants triumphed over the vaunted Patriots.
Barack Obama has won eight straight primary elections over the Clinton machine and now leads in delegates.
And today, a little dog named Uno became the first Beagle win Best in Show at the Westminster dog show.
This is a marketing blog. So perhaps I'm supposed to make some strained analogy to challenger brands. But I won't. I just like Beagles. (But don't mention that to my Fox Terrier. He rocks too.)