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Scented tires. Really?

I realize we live in an age where segmentation and innovation reign supreme, but some things just seem absurd. (See earlier post.)

Which brings me to the idea of lavender scented tires from KUMHO Tires. I'm not sure which part of this idea is funnier. Is it the fact that somebody actually believes we need scented tires? Or is it the fact that, having decided we need scented tires, lavender was deemed to be the most appropriate scent?

No, I think what's funniest is the statement on KUMHO's website that these tires are targeted at female buyers. Why not just make them pink while you're at it. If you're going to stereotype and pander then go all the way.