Skip to main content

Did you know?

I saw this YouTube video yesterday in a meeting at UCI. "Did you know?" was designed as a wake up call to our education system. But it is also a sobering reality check for marketers. We are attempting to solve the unknown challenges of tomorrow with yesterday's tools and beliefs. True in education. True in business. Take a look.


2010 said…
Harvard Business Review a few years back had an article titled "America's Creativity Crisis." It said that the greatest economic challenge facing the U.S. has little to do competition from China or India.

And more to do with a decline in the creativity of its population. (great advances come from ideas which come from our people). Rising nations have learned from the U.S., ie attract foreign talent. This article said should we lose even 2% of our popluation to foreign markets, the effect on our economy would be huge.

The wake up call is certainly for academia, as well as for our government: Teach creativity, foster advances in education and welcome all those millions of college graduates from China and India into our human capital - then see what happens.
David Murphy said…
Good point. Creativity, innovation and entrepreneurship have long driven our economy. We cannot lose that. A good debate is whether we need to teach more creativity or merely stop punishing creativity. We're taught at an early age to color within the lines!
Craig Kleber said…
This may come as a left field comment, but I believe America's love of innovation (American style) is coming to bite it in the butt. This country has so happily chased the new, the latest that very little value has been put in to seeing and appreciating the longer term. One result has been the relative weakness of American brands amongst its own educated wealth - especially in automobiles. What Harley Earl was pursuing vs. Butzi Porsche in terms of styling/design has Porsche where it is today (most profitable large car manufacturer in the world)and Cadillac clinging to and recycling a brashness of personality that seems as crass as its cars. Going for the quick buck has its downsides, please Wall St. in the next quarter and kill the brand in the next decade!

My point is that I hope Americans see the American innovation worth recaputuring is as much or more that of Thomas Edison, Henry Ford, Walt Disney and John Browing. Lasting innovation that is worth buying across the globe. And as a mature economy, with a highly developed middle class perhaps the German, Japanese and Italian approaches may be the better bet. vs. the seductively dazzling success of China or India.

One wonders how many Americans in marketing today would agree with Butzi Porsche's belief "A good product must be respectable. Good design is not fashion" - it may be a little dry but my god it has done well for them.
Don Longfellow said…
Thanks for making me aware of the "Did you know" video... pretty eye opening stuff.

It reminded me of a tour we did at UCI a few years back.

In the morning the Business school presented projects they were doing in areas such as price elasticity, ROI metrics, share vs. profit... all important stuff.

In the afternoon the School of the Arts presented how theyy were using holograms to show a dance performance on a stage in California that was actually happening live in New York. They also showed us a multimedia presentation room with video screens and kiosks as an experiment in how we communicate with each other.

My future in marketing communications felt like it was coming to life in those projects at the Scool of the Arts. Very creative. Verry innovative thinking.

BTW - I agree with the previous post about the need for lasting innovation and a commitment to the long term. I also don't see more innovative, creative thinking in business as contradicting that.
David Murphy said…
There have been good articles written about the role of design theory in solving business problems. It is an increasingly fertile route to lasting solutions and innovations. Hence the rise of D-schools challenging the traditional B-school curriculum. Design theory pushes us to solve business challenges through an intimate understanding of customers (not demos) and our unarticulated needs, an appreciation of aesthetics that inspire, and functional design that simplifies.

Popular posts from this blog

What makes a premium brand premium?

I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is not a premium brand if you're used to staying at a W or a Ritz Carlton. But if your vacations to date have been holed up in a Holiday Inn, then by all means a stay in a Hyatt is a premium experience. Another thing is certain -- a brand is considered premium only when we believe it is worth the price. And that's where we can dig deeper. Why are we willing to pay more for a product when there are others that provide the same service or function at a lesser price? I have spent a good part of my marketing career developing strategies and ideas for a wide range of  premium brands, including American Express, Sony, Callaway Golf, Hilton, Jaguar, Land Rover – even the Toyota Prius.  Through these experiences I have come to believe that a premium brand is built upon specific tangible and intangible attributes that give it a sense wort

Zen and the art of an EV roadtrip.

I remember the anxiety I had when I cut the cord and switched from Cable TV to streaming.   Could I still watch live sports? Would I get all my favorite programs? Sure enough, with YouTube TV, the answer was a resounding yes to both questions.   Now I’m cutting a new cord — the gas pump — as I take my new Mustang Mach-E on a cross-country trip.   And like the time I cut Cable TV, I'm experiencing the same questions.  Will it have the range for a long drive?  Will I waste hours recharging along the way? Well, today is Day 1 on the Mach-E's first ever long distance drive , as we say farewell to Detroit and head to La Quinta.   For those of you thinking about buying an EV, I’ll be sharing daily posts to help alleviate so-called “range anxiety.”   (Trust me, in pressing the start button this morning, I’m taking a big trust-fall to shed the comfy muscle memory of ICE vehicles.) Today’s cool feature:   The FordPass app which plans the route and most efficient charge points, then send

Super game. Dull ads

As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed by the caliber of the advertising . Many were entertaining. But few possessed that intangible Super Bowl-ness...big, pop-cultural, fun. Even fewer seemed to have anything relevant to say about the brand, such as the Planters "uni-brow" spot. I loved the Bridgestone "screaming animals" spot, but it would have been a much better spot for the Saab featured in the spot than the tires the car rode upon. As for Bud, good spots, but I've seen the dog and horse thing before. Tide's talking stain was funny, but did it have Super Bowl-ness? My fav? The Coke "balloon float" spot. It was classic Coke (for Coke Classic). Big. Entertaining. Unexpected twist. Utterly charming. And Charlie Brown finally won something. Coke is about smiles. And that spot was just that. The Audi spot that I wrote about last week liv