rehumanize

Visit www.RehumanizeBrands.com – the intersection of business and human behavior.

Here's a better link to Microtrends, Mark Penn's new book I reference below.

David Murphy: I've helped design marketing strategies for some of world’s best-known companies, including Ford, Toyota, Dell, Coca-Cola Company, Mattel, Aetna, Hilton, United Airlines, Medtronic, Purina, and Callaway Golf. My career spans leadership roles at global agencies, a successful start-up, and client-side marketing management: Global President for GTB; co-founded Barrie D'Rozario Murphy (named “Best Small Agency in the U.S.” by 4As); leadership roles at Y&R, Saatchi & Saatchi and Ogilvy; client-side brand management at Aetna Healthcare. I’ve earned EFFIE awards from the American Marketing Association and the “Anthony Bucci Award for Excellence in Communication Ethics” from Duquesne University. I pay it forward as a university guest lecturer on Human Centered Marketing.

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