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About me.

About me.
I'm a strategic marketing leader with a track record of success, from co-founding a successful start-up to leadership roles at global agencies; B2B and B2C marketing; brand and retail. My experience spans a range of customer and market dynamics, including retail, technology, automotive, healthcare, travel and CPG, having collaborated with marketers such as Ford, Toyota, Dell, Applied Materials, The Coca-Cola Company, P&G, Sony, Best Buy, Mattel, United Airlines, Hilton, Aetna Healthcare, UnitedHealth Group and Medtronic. I’m human centered, data driven and relentlessly curious. My priority each day is to inspire teams to be fearless in pursuit of new ideas that drive growth. I pay it forward as a lecturer at the University of California Irvine, Merage School of Business.

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Popular Posts

  • What makes a premium brand premium?
    I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...
  • Digital trends in 2013.
    This time of the year always brings a surfeit of predictions and prognostications.  Having said that, I do believe this Adweek story  does a...
  • Redesigning the Stop Sign
    If you are curious why it can seem so hard to create simple ideas, then please check out this video. It's a hilarious satire of the cre...
  • Repositioning a brand.
    Last week BD ’M presented a deep dive into brand repositioning case studies to identify the strategies that drive success, as well as the mi...
  • What's Danish for smart branding?
    I've written about the power of brand design in an earlier post. The story of Jyske Bank in Denmark is another example of the role des...
  • What's your brand narrative?
    I've posted before on how great brands have a sense of true north -- a compelling point of view that shapes their beliefs and actions an...
  • Apple rediscovers the power of empathy.
    Empathic Marketing is a model for integrated marketing that I developed from a simple human observation – what's true in life is true i...
  • Super game. Dull ads
    As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed...
  • Shazam – The QR code of TV.
    Progressive Insurance is running (testing?) TV spots that are Shazam enabled.  When I saw the spot the other day I was excited and jealous a...
  • Good idea. Poorly executed
    Chevron ran a spread in yesterday's Wall Street Journal announcing a game called Energyville  in which we are challenged to choose the...

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