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About me.

About me.
David Murphy has created successful brand and retail marketing strategies for some of world’s best-known companies, including Ford, Coca-Cola Company, Sony, P&G, Purina, Dell, Mattel, Hilton, United Airlines, Callaway Golf, Aetna Healthcare and Applied Materials. He is President of WPP’s Global Team Blue. He helps inspire the next generation of marketing ninjas as a guest lecturer at the University of California Irvine's Merage School of Business and the University of Michigan.

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Popular Posts

  • What makes a premium brand premium?
    I was thinking the other day about the DNA of premium brands . One thing is certain -- it's a relative idea. For example, Hyatt is...
  • Digital trends in 2013.
    This time of the year always brings a surfeit of predictions and prognostications.  Having said that, I do believe this Adweek story  does a...
  • Repositioning a brand.
    Last week BD ’M presented a deep dive into brand repositioning case studies to identify the strategies that drive success, as well as the mi...
  • Redesigning the Stop Sign
    If you are curious why it can seem so hard to create simple ideas, then please check out this video. It's a hilarious satire of the cre...
  • What's your brand narrative?
    I've posted before on how great brands have a sense of true north -- a compelling point of view that shapes their beliefs and actions an...
  • Apple rediscovers the power of empathy.
    Empathic Marketing is a model for integrated marketing that I developed from a simple human observation – what's true in life is true i...
  • What's Danish for smart branding?
    I've written about the power of brand design in an earlier post. The story of Jyske Bank in Denmark is another example of the role des...
  • Shazam – The QR code of TV.
    Progressive Insurance is running (testing?) TV spots that are Shazam enabled.  When I saw the spot the other day I was excited and jealous a...
  • Super game. Dull ads
    As a passionate Giants fan it is safe to say that I had a good time yesterday. But as an advertising professional I felt a bit underwhelmed...
  • Good idea. Poorly executed
    Chevron ran a spread in yesterday's Wall Street Journal announcing a game called Energyville  in which we are challenged to choose the...

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