tag:blogger.com,1999:blog-7071188653941075297.post7016712510745500359..comments2012-01-25T19:29:28.131-06:00David Murphyhttps://profiles.google.com/103086880443875044607noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7071188653941075297.post-15709348920361595852011-09-20T10:39:56.605-05:002011-09-20T10:39:56.605-05:00I think the other filter you could apply is Aspiration: it provides a map and model for my value system. As you note, there is no absolute definition of a premium brand, it&#39;s a relative thing. And since a premium brand virtually always requires paying more than another option might, premium purchases are conscious choices that speak to pride, self-definition and managing external perceptions of self. They are made to help me define where I want to go in life.Greg Hillhttp://www.brand-birth.comnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-12368669104946210062010-08-10T08:08:14.583-05:002010-08-10T08:08:14.583-05:00Are premium brands launced as premium initially or brands are grown into premium?katleho Mental Sekhotohttp://www.blogger.com/profile/05983021634937945679noreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-28905172034863466132010-07-25T16:55:09.718-05:002010-07-25T16:55:09.718-05:00very useful! thanksXtyhttp://www.blogger.com/profile/11929361066011464091noreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-88979247832310170032010-06-27T06:20:19.863-05:002010-06-27T06:20:19.863-05:00You might want to rethink BMW being a premium brand. As a whole it has been totally diluted by the introduction of the smaller, cheaper models aimed at making it more affordable to the masses and also BMW is now considered a volume manufacturer. On the other hand, Jaguar is now considered a premium niche brand with only 3 models in it&#39;s range and an entry price of £30k with production numbers more akin to Porsche (appx 60k units per annum world wide. I know its been a couple of years since the post but i only just stumbled across it today.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-14526785270632303612010-06-04T06:40:54.750-05:002010-06-04T06:40:54.750-05:00there will be also an other question &quot;what makes a regular brand premium?&quot;. cool colors? pure layouts? sophisticated communication messages? i think there is a new need of brands like &quot;to be premium&quot;, also they are low brands.MugeErsanhttp://www.blogger.com/profile/10938135349431104071noreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-4781449681312685252009-09-15T06:17:00.288-05:002009-09-15T06:17:00.288-05:00Can premium be only defined by price? Why do shopper segment the brands intheir head based on price when their is no imagery around it? I may be wrong but i strongly feel that price definetly play an important role in positioning a brand at premium segment.Reemahttp://www.blogger.com/profile/14049975924496337405noreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-54366953278008149612009-06-23T19:46:07.192-05:002009-06-23T19:46:07.192-05:00nice post. What&#39;s the difference between a luxury brand and a premium brand?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7071188653941075297.post-9981900658976731992009-04-02T07:37:00.000-05:002009-04-02T07:37:00.000-05:00Very useful post. I would be pleased if you could recommend me sourcesi of information on premium brands. <BR/><BR/>I would like to go into deeper into:<BR/><BR/>- connection between buyers indentitiy and identity of brand<BR/>- how to define buyer of premium brand <BR/><BR/>Best Regards,<BR/>JanJan Sitarhttp://jansitar.wordpress.com/noreply@blogger.com