tag:blogger.com,1999:blog-7071188653941075297.post6670882766963003900..comments2008-03-20T03:02:05.663-05:00David Murphyhttp://www.blogger.com/profile/11053085551591595032david.murphy@bdm.netBlogger1125tag:blogger.com,1999:blog-7071188653941075297.post-12995752210446677822008-03-20T03:02:00.000-05:002008-03-20T03:02:00.000-05:00Hi David,<BR/><BR/>I agree with you in what you say about great brands: they have a compelling point of view and an infectious sense of conviction. And they turn their viewpoints [or philosophies if you will] into brilliant, evocative stories...stories that move us. <BR/><BR/>Brand positionings [as much as I struggle with the word] that come out of a compelling points of view that resonate on a deeply human level are practically unstoppable.<BR/><BR/>I love the story in this LV film even if I don't really love the execution. It's not bad, but it could have been spectacular. Love the print with Keith Richards though...absolutely love it. /Ffredrik sarnbladfredriksarnblad.wordpress.comnoreply@blogger.com