Great post. Completely agree with you on the goal ...

2009-10-13T17:13:49.416-05:00

Great post. Completely agree with you on the goal of driving discourse over shouting an answer and expecting the average cynical consumer to care. Something to not overlook is the power of smart branding an advertising to build and benefit from this discussion. Though people may search for 2012 in general, a smart marketer would position "2012" the movie to be in those top search results and then ensure that the movie site gives info on the movie AS WELL AS provides different channels to further education on the subject. A key goal should be to position your brand in the context of that discussion/movement (something consumers are emotional over) as a physical manifestation or service that provides rational reinforcement for the emotions already felt (ala Prius).

Great blog. Thanks for writing.

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Great post. Completely agree with you on the goal ...