tag:blogger.com,1999:blog-7071188653941075297.post508221805118050444..comments2009-06-08T23:04:14.802-05:00Comments on WikiBranding: Popularity sells.David Murphyhttps://profiles.google.com/103086880443875044607noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7071188653941075297.post-83937033601037605422009-06-05T16:31:48.102-05:002009-06-05T16:31:48.102-05:00While attending the launch of United's new Tra...While attending the launch of United's new Travel Options kiosks at ORD and LAX earlier this week, I saw the pack animal mentality in full effect. As I stood in the concourse observing whether or not the "Wheel of Options" had stopping power, I was amazed to see busy people veer off their course and immediately join the rapidly forming line. Keep in mind, these folks at the back of the line couldn't possibly yet know what they were waiting for. They simply saw the spinning wheel, the long line of people, and were instinctively sucked in. <br /><br />(Luckily, the wait is worthwhile because everyone who spins the wheel is a winner).Dave Dailyhttp://www.blogger.com/profile/12828742154757768724noreply@blogger.com