tag:blogger.com,1999:blog-7071188653941075297.post3997383627452832581..comments2008-07-16T12:50:36.360-05:00David Murphyhttp://www.blogger.com/profile/11053085551591595032david.murphy@bdm.netBlogger1125tag:blogger.com,1999:blog-7071188653941075297.post-87401917968813186222008-07-16T12:50:36.360-05:002008-07-16T12:50:36.360-05:00I would also highly recommend a book called "Creativity at Work" that looks at innovation within a company and it's implementations structurally and through leadership. Jeff DeGraff is the Dean of Innovation at the University of Michigan and is a phenomenal resource as to when and how companies implement innovation. Not surprisingly innovation tends to happen at the beginning of a company's history and at the tail end as it struggles to survive. Most companies tend to rest on their laurels and miss opportunities to be innovative because spending money on innovation eats into short-term profit at time when it doesn't "seem" to be necessary. I'm sure the same thing happens when investment in innovation drops during recessions because the risk of "wasting" money during hard times is a hard thing to defend at one's board meeting.Christopherhttp://www.blogger.com/profile/10933956207941787661noreply@blogger.com